The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

Puralast™ creates the best scenting experience you’ll find anywhere. With this technology, your diffuser learns from your feedback to efficiently fill your space with your desired scent intensity for up to 120 hours per smart fragrance vial.

Automatic vial detection: Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise